Blog

Creative Writing: Leveraging the Art of Inspiration

Somewhere, someone once said, “It’s your message, and the world needs to hear it from you”. Write compelling content – Overcoming adversity, achieving goals, transformations, and the moments of failure leading to success.

Fearless writers make fearless storytelling

Imagine writing a story about your worst nightmares and imagine writing a story about a happy ending from that. How about writing a story with an ending that is not ever resolved or where the protagonist never got any closure? Imagine how that ends – the reader has to learn to accept it even after putting the story down, and guess what? That happens in real life too.

Showing and telling writing techniques and their advantages

Showing reminds me of art. Have you ever thought of art being poetic and poetry as an art? One, two, and three…

Trust your writing voice like no one is reading

The immense weight that some might think is on the shoulders is the large pieces that get lifted off through natural talent. Others would call this their soul calling, hence why there is not ever any heavy lifting when it comes to the natural order and alignment, this is what writing from the heart does.

Ever wondered what is great content, exactly?

There are several combining factors to look out for when creating content.

Does that mean that original or unique content is great content?

No

So, what does unique/original content that delivers value look like?

Video Creation: Learnings from Campaigns Across 12 Countries

There are many elements to consider when making a video and writing a video script. 

In terms of the video itself, these are common questions to ask:

Who will be the protagonist in the video?
Would it be delivered through a mixture of clips, images, or using animation, or other options?
Where are the areas where you’ll be using music, live recording, and other clips?

Half Love-Loved Half

Love makes the world go round, 
we find ourselves travelling so far North,
only to end up South,
even then, we struggle to keep our feet on the ground.

Creating content in 2024, customer preferences and using AI

Business-to-business sales require a lot of research. Customers and potential customers review several pieces of content to present to the top-level team to buy into the solution and its compatibility with the company’s needs.